Answers to Your Questions
What is Digital Marketing?
Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers.
What is Inbound Marketing?
Inbound marketing is focused on attracting customers through relevant and helpful content and adding value at every stage in your customer’s buying journey. With inbound marketing, potential customers find you through channels like blogs, search engines, and social media.
Unlike outbound marketing, inbound marketing does not need to fight for potential customers attention. By creating content designed to address the problems and needs of your ideal customers, you attract qualified prospects and build trust and credibility for your business.
What is a Buyer Persona?
Buyer personas help you understand your customers (and prospective customers) better. This makes it easier for you to tailor your content, messaging, product development, and services to the specific needs, behaviors, and concerns of different groups.
In other words, you may know your target buyers are caregivers, but do you know what their specific needs and interests are? What is the typical background of your ideal buyer?
What is HubSpot?
HubSpot is an inbound marketing and sales software that helps companies attract visitors, convert leads, and close customers.
What is Search Engine Optimization (SEO)?
SEO stands for search engine optimization — that much has stayed the same. It refers to techniques that help your website rank higher in search engine results pages (SERPs).
This makes your website more visible to people who are looking for solutions that your brand, product, or service can provide via search engines like Google, Yahoo!, and Bing.
What is Content Marketing?
Content marketing is a marketing program that centers on creating, publishing, and distributing content for your target audience — usually online — the goal of which is to attract new customers.
The most common components of a content marketing program are social media networks, blogs, visual content, and premium content assets — like tools, ebooks, or webinars.
What is Lead Nurturing?
Lead nurturing is the purposeful process of engaging a defined target group by providing relevant information at each stage of the buyer’s journey.
You want to actively move the prospects you’ve created through your marketing and lead generation efforts, to the point where they become paying customers.
“GoReach are exceptional and very attentive to the needs of UFR. They were ahead of time with projects and always kept us informed. I would recommend to anyone looking for quality and a profitable return on ad spend”Ira Wenze
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